Introducing the Beer Passport

Your Passport for Beer & Adventure

Embark on an exhilarating odyssey through the heart of South Africa’s vibrant beer scene with the Beer Passport! This meticulously crafted passport is your gateway to an unforgettable adventure, guiding you to more than 120 of the Beer Troopy’s favorite breweries and pubs.

Drink your way around the Country

As you flip through the pages of your Beer Passport, you’ll discover a treasure trove of extraordinary breweries, each with its own unique character, brewing techniques, and tantalising flavours waiting to be explored. From the hustle of Joburg to the rugged shores of Cape Town and the enchanting landscapes of the Drakensberg Mountains, South Africa’s beer culture is as diverse as its breathtaking scenery.

As you travel from brewery to brewery, our participating partners will be thrilled to stamp your passport, making each visit a memorable milestone on your journey. 

When presenting your passport you will be recognised as a Beer Trooper, unlocking a special reward, giving you a taste of South Africa’s rich beer heritage like never before. 

Whether you’re an ardent beer connoisseur or simply someone with a thirst for adventure, the Beer Passport promises an immersive experience that goes beyond your taste buds. It’s a passport to camaraderie, discovery, and the rich tapestry of South African brewing traditions.

A free Maluti at the highest pub in Africa

So, grab your passport and raise a glass to unforgettable experiences, incredible brews, and the boundless beauty of South Africa. Your beer adventure awaits, we can’t wait to see you on the road!

The Beer Passport is a collectible Passport packed full of beer adventure and brewery discounts. A pocket-sized guide featuring iconic pubs and breweries in South Africa.

Holger Meier


(If you purchased a copy of the Beer Passport somewhere else, use the coupon code: BP24 when registering.)

Beer Troopers

Beer Troopers is a culmination of Holger Meier’s lifelong dedication to the beer industry in South Africa. Growing up in a country dominated by one mega brewer, Holger has made it his mission to promote beer culture and bring beer variety to the South African beer drinker. When Meier published The Beer Book in 2014, he found 501 bottled beers in South Africa, a massive change from the 5-6 SAB brands of his youth.

You can now join the Beer Troopers community and become an ambassador for the Beer Passport and help promote beer culture in South Africa.

Meet the Beer Troopy

I invested in a hard-to-find, Land Cruiser 78 series Troop Carrier, called the Beer Troopy and I am using this iconic vehicle to promote the Beer Passport to beer drinkers in South Africa. But the job is way too big for one Beer Troopy on his own. What we need is an army of Beer Troopers. So was born.

Holger Meier

Beer Troopy Podcast


Plan your Adventure

A Few Frothy Facts (Small Print)